Executive Summary
The purpose of this report is to give analytical view of current and future strategy to all interested sectors of society such as family, government, and mainly to the Wal-Mart corporation in order to identify the causes and the effects of possible future profit failure and to give recommendations to reduce it.
Research for this report included a review of current literature and information’s from various internet sources and articles.
Wal-Mart is the number one retailer in the United States and according the Fortune 500 Index by Fortune Magazine is the wealthiest and most powerful corporation in the world. Vision and strategy, which has been created by Sam Walton, is simple and has tree main parts.
I. Customer value and service
II. Partnership with associates
III. Community involvement
The major findings indicate that the corporation has not implemented the strategy in the best possible way. There are few recommendations, which could help the company work better. If Wal-Mart wants to be profitable in the future it might adopt a friendlier corporate attitude and demonstrate how it can be a good neighbour. Due to the fact that the company is driven by profit, it has closed eyes about? what is going on inside of the company. Wal-Mart needs to drop its anti-unionization policy and allow its as-sociates to organize themselves in unions. If the Wal-Mart wants to avoid capture, it might spend more money and more time to understand culture first and than enter the new market. Finally, if the company wishes to keep clear of the loss of potential cus-tomers, Wal-Mart should cooperate with government to make sure that suppliers com-ply with environmental laws and regula ...