Table of Contents
? Introduction???????????????????????????3
? History of Toyota Motor Corporation????????????????.3
? Toyota Management???????????????????????6
? Why Toyota Developed Hybrids and the Benefits of Owning One???..7
? Advertising and Marketing Techniques???????????????8
? Toyota Hybrid Sales???????????????????????10
? Awards for the Toyota Prius Hybrid????????????????..11
? Toyota's Future Plans??????????????????????.12
? Conclusion???????????????????????????13
? Bibliography??????????????????????????..14
Japan, Toyota, and the Hybrid
Toyota Motor Corporation is a successful company that has had its own share of ups and downs, but through it all, it has continued to improve itself by staying ahead of the competition and always thinking ahead. To understand how they got where they are today, one must first examine their history, and that they pride themselves in their efforts to think ahead and introduce an innovative idea to markets first. This then helps people to see why they manage the way they do. Toyota cares about its employees and their ideas are often implemented. In fact, Toyota is set on changing the world, that they developed a type of engine called a hybrid to increase fuel-efficiency and lower the harmful emission that pollute our air. A great deal of money has been spent on advertising and marketing techniques to let markets all over the world know that this new technology is the solution to a number of the problems that face the automotive ...