"Starbucks"
Starbucks operates and licenses more than 8,500 coffee shops in more than 30 countries. Starbucks stores offer a choice of regular or decaffeinated beverages, including at least one coffee of the day, along with a selection of Italian-style espresso drinks, cold blended beverages, and a selection of premium teas and packaged roasted high quality whole bean coffees. Starbucks also offers a selection of fresh pastries and confections and other food items, sodas, juices, coffee-making equipment and accessories and a selection of compact discs. Each store varies its product mix depending on its location and the size of the store. Larger stores carry a greater variety of whole coffee beans, gourmet food items, and coffee making equipment and accessories. Approximately 700 stores carry a selection of "grab and go" sandwiches and salads. Starbucks has also sold Oprah's Book Club selections, in which the profits were donated to a literacy fund supported by the Starbucks Foundation. The company makes constant efforts to develop new ideas, new products, and new experiences for customers that belong exclusively to Starbucks.
Starbucks Specialty Operations strive to develop the Starbucks brand outside their retail store environment through a number of channels. Starbucks strategy is to reach customers where they work, travel, shop and dine by establishing relationships with prominent third parties who share Starbucks value and commitment. These relationships take various forms, including arrangements with food service companies and retail store licensing agreements for North American locations, grocery channel licensing agreements, warehouse club account, international retail store licensing agreements, direct-to- ...