Starbucks

Southwest Airlines

    In 1971 a new airline company was born not knowing what the future had in store for them.  Now 35 years later that same airline company is one of the most profitable in the business, 31 consecutive years of profitability at that.  What started out as an airline that only flew to three different cities and everybody body thought wouldn't last is now serving over 58 cities in 30 states.
    Southwest Airlines places a big emphasis on customer satisfaction, which is what their mission statement is built around.  They want to provide the highest level of customer service, pride, and company spirit.  The company's customer service is put into place the moment an employee is hired.  There is a certain level of discipline employees must have and at the same are provided with the support that they need to succeed.  The customer service that Southwest Airlines provides has been recognized by numerous departments and organizations in the past years and strives to keep this trend alive.
    Among the different recognitions of customer service awards, Southwest Airlines has also received many awards from a variety of magazines.  Some examples include:  named Airline of the Year by Air Transport World magazine, one of the 100 Best Corporate Citizens in America by Business Ethics magazine, and the Best Low Cost Airline in the Official Airline Guide Airline of the Year awards.  Not only are there many accomplishments that have been rendered by this airline company, but it also took a lot effort to get where they are now.
    Whenever this company was born there was obviously a strategic plan in place.  There was a need to know what they w ...
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