General Company Description
"We have absolute clarity about what we do ?WE SELL HIGH QUALITY FOOD AND BEVERAGE PRODUCTS.' Our success will ensure: customers will build their business, employees build their futures, and shareholders build their wealth." Pepsi merged with Frito-Lay in 1965, Tropicana in 1998, and The Quaker Oat Company, including Gatorade, in 2001. Pepsi is the number one seller in the Pepsi Company.
The brands provide the muscle to build the businesses well into the future. PepsiCo's brands are among the largest and best known in the world. Every day, more than 500 products are purchased by millions of consumers. Sixteen of brands each sell more than a billion dollars annually at retail. PepsiCo's revenue has continues to increase over the last few years. The operating profit increases while the net revenue increases.
Pepsi currently has a 26% hold on market share in the soda industry, making them number two behind Coke. Pepsi is the leader in Sports drinks, chilled juice, bottled water, ready to drink tea, and enhanced water. They are number two in energy drinks as well. One of the major problems Pepsi suffers with is Scan Based Trading. Pepsi is in most retail stores and if Pepsi and Coke are on sale at the same store and the same time, cashiers won't always ring both Pepsi and Coke in separately when a customer purchases both. If a customer purchases 2 cases of Pepsi and 2 cases of Coke, cashiers have rung all 4 cases in as Coke, which means that Coke will receive the profit from all 4 cases. If this happens often, Pepsi will lose a large amount of profit. Pepsi is trying to ...