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Since 1998, Kudler Fine Food (KFF) has established itself as one of the premier upscale epicurean stores in the greater San Diego area. Kathy Kudler, founder and president of KFF, established the first store in 1998 and launched two more within the next 5 years. KFF has a top-level team of directors and managers who are committed to the ongoing success and growth of the organization. This paper will
identify the primary functions of management and KFF personnel who satisfy these functions, explore the role of information technology within the organization, and analyze KFF’s market using Porter’s Competitive Forces.
Primary Functions of Management
Planning and Strategizing
One key function of management involves identifying organizational goals and developing a plan necessary to achieve these goals. This planning and strategizing requires a realistic assessment of the organization, including strengths, weaknesses, opportunities, and risks (Gomez, p5.).
Kathy Kudler, having served as a vice-president of Marketing for a large defense contractor, is a proficient strategist. Her initial business plan led KFF to a profit within the first nine months of operation. Kathy and her department managers use forecasts to extrapolate past data into future projections (University of Phoenix, Supply Chain Overview).
Organizing
A company’s organizing function of management facilitates its resources. An effective organizer will arrange personnel, funds, physical assets, technical resources and information when working to achieve desired goals (Gomez, p.6).
Harvey Stephens, the director of finance and
accounting, demonstrated his organizing leadership style initiating the implementation a com ...