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Kudler Fine Foods Online Operating System
Kudler Fine Foods is a local California specialty food store that has found its spot in the grocery store market. Unlike regular grocery stores that offer everyday food needs, Kudler Fine Foods is able to provide gourmet food that otherwise can be hard to obtain. With the success of Kudler’s first store location, they were able to expand and open two additional stores in the California area. With the Kudler’s popularity growing, its time for them to expand out of California into a larger market through an online ordering system.
An online ordering system would allow Kudler Fine Foods to reach a larger market leading to an increase in profits for their business. Other larger grocery stores are adding online systems to their businesses, so in order for Kudler to compete in this market they must follow suit. The greatest advantage of this new system would be the addition of new customers coupled with customer advantages created by an online system.
One advantage Kudler customers gain from an online ordering system is the ability to shop online. Customers will be able to search through Kudler’s inventory prior to going to their local store to make sure they have what they are looking for. With a specialty food store, it’s important to know what products they sell especially if when looking for a rare food item. What better way to accomplish this than by searching in the convenience of your own home.
Another customer advantage created by an online ordering system, coupled with the first advantage, is the option to have your products delivered to your home.&n ...