1. Discuss and evaluate Giordano's product, business, and corporate strategies?
Product
? Giordano's is a retailer of men's/woman's casual clothes in Asia and the Middle East.
? Giordano's offered "value for money" clothing, with no more than 100 items in a store and 17 core items.
? Giordano's opened a Giordano's Woman's line for woman's apparel, Giordano's Junior for the junior market, and a Bluestar Exchange for the budget-conscious customers.
? Product was only half of what Giordano sells; service was the other half. Service was the best way to make customers return to Giordano again and again.
Business/ Corporate Strategies
? Flat organizational structure, which gave them the intensity to react to market changes on a day to day basis
? Relaxed management style where management worked closely with line staff. No separate offices for higher or top management. This closeness allowed easy communication, efficient project management, and speedy decision making.
? Very difficult and stringy employee selection. Every employee went through "attitude training," which tested employees character and service orientation.
? Everyone at Giordano, even office employees, worked in a store for at least a week.
? Service was key for Giordano, and employees were trained well and paid better.
? Maintain their award winning customer service techniques.
? Continue their unique and aggressive advertising and promotions which allowed them to become Advertiser of the Year form 1991-1994.
? Expansion within mainland Asia and beyond A ...