opportunities:
1.global markets of soft drinks increasing
2.Brand recognition is the significant factor affecting Coke’s competitive position. Coca-Cola’s brand name is known well
throughout 90% of the world today. The primary concern over the past few years has been to get this name brand to be
even better known. Packaging changes have also affected sales and industry positioning, but in general, the public has
tended not to be affected by new products (Allen, 1995).
Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world.
This strategy gives Coke the opportunity to service a large geographic, diverse, area (Bettman, et. al, 1998).
? Expansion into third world countries where there is no current presence
? Healthy energy drinks i.e. to compete with Lucozade
The Coca Cola Company usually has contracts with the big restaurants such as McDonald so that the soft drinks of the
company can be linked with the food of the restaurant. Hence, more people can consume the drinks and the profit of the
company can be maintained.
Moreover, the Coca Cola Company has board coverage. Today, it produces more than 230 brands in nearly 200
countries. Also, it keeps on developing new brands and globalize. In the future, larger amount of people may enjoy a
greater variety of drinks of the company.
Apart from the above strengths, the Coca Cola Company has diversified production lines. Famous carbonated drinks
include Coca Cola, Fanta and Sprite, etc. and famous non-carbonated drinks involve Hi-C, Bonaqua and Fruitopia, etc.
There are over 230 brands of drinks produced by the company th ...