Apple Inc. 2008
History
Apple Computers was founded in 1976 by Steve Jobs and Steve Wozniak and they came into market with their Apple I circuit board. Later, Mr. Markkula Jr., a retired from Intel also joined them. In 1978, company launched a relatively simple machine that could be used straight out of the box named Apple II. In December 1980, Apple launched its IPO.
In 1984, Apple introduced Macintosh.
Apple Computers – Rise (1978-1991)
Products offered: Apple I (1976), Apple II (1978), Macintosh (1984), Mac Classic (1990)
Apple II was a big success but its competitive position changed when IBM entered the PC market with Intel processors and Microsoft OS. Initially Apple’s competitive advantage was their sound and graphical interfaces whereas IBM lacked in this but it was an open system that removed the compatibility problems with other applications. This resulted in falling market share to 6.2% but their revenues increased that showed, an overall increase in computer industry.
Introduction of Macintosh
As Mr. Jobs was concerned about falling market share, Apple Introduced Macintosh in 1984 with an enhanced ease of use and more advanced designs and technology. But again lack of processor speed and compatibility issues came into Macintosh’s success. Apple lost its net income by 17% during 1983-84 and in April 1985 Steve Jobs was removed from his post.
Mr. Sculley moved strategically to bring Apple into Desktop Publishing, Education & Corporate world. Its advance technology and specially developed designing software with laser printer exploded sales established it as the most profitable computer company. Apple controlled all its H/W & S/W development and manufacturing in its own hands and its desi ...